Grow your Microsoft MSP with Copilot
For Microsoft customers, Copilot is the future of AI-led personal productivity and business process transformation. For Microsoft partners, Copilot is the focus of Microsoft’s strategy and funding.
Get Ready for the Copilot Opportunity
If you’re already selling Microsoft 365 licenses or services, then adding Copilot to your portfolio provides massive opportunities to grow your business and align with Microsoft’s AI-first strategy.
Win new business
Get ready to meet the growing demand for Copilot licensing and services
Grow revenues
Opportunities for long-term licensing and high-value services revenue
Expand your portfolio
Copilot is a natural extension to a wide range of typical Microsoft MSP services
Upsell and cross-sell
Each Copilot deployment creates further opportunities for services and support
Use AI internally
Leverage Copilot for internal use and gain experience as your own ‘customer zero’
Align with Microsoft
Get on board with Microsoft’s AI strategy and vision for Copilot as the ‘UI for AI’
Your Copilot Strategy
With Microsoft all-in on Copilot, backed by major investments in new features and generous incentives for both customers and partners, it’s time to decide where Copilot fits into your strategy.
- As a minimum, MSPs need to be ready to meet Copilot demand from existing customers (defensive strategy)
- Forward-looking MSPs are embracing opportunities to grow their business with Copilot (offensive strategy)
- Design your Copilot proposition to complement and work alongside your existing proposition and current services
- Understand the steps needed to get your MSP ready to win business and deliver your Copilot proposition
- Take advantage of licensing and services incentives provided by Microsoft and your Cloud Solution Provider
Steps for Building Your Copilot Proposition
Adding Copilot to your portfolio can be simpler than you think. Get ready to help your customers deploy and adopt Copilot with a step-by-step approach to creating and delivering your new Copilot proposition.
Minimise upfront cost and risk
Create an initial proposition to test with your customers before committing significant resources, and consider working with a specialist partner to support delivery of your initial Copilot engagements.
Build on existing strengths
Customers need a broad range of support to successfully adopt Copilot, so start by leveraging existing skillsets and services as the foundation for your Copilot proposition.
Supplement with specialist skills
Success with Copilot requires specialist skills, including relating to user adoption and data optimisation, which can be added by working with partners or contract resources as you develop your proposition.
Grow your internal capabilities
Having proved the business case for your Copilot proposition you can confidently invest in the resources, training, systems, processes and go-to-market activities needed to grow your Copilot practice.
Copilot services for Microsoft partners
We provide a comprehensive range of services to help Microsoft partners move into Copilot – from developing your Copilot proposition, to getting ready to win and deliver Copilot engagements, to hands-on support as you start to work with your customers.
Start here to engage and align your team, understand your market and competitor landscapes, identify customer opportunities, develop your Copilot proposition, define readiness steps and agree an implementation roadmap.
- Partner team engagement workshop covering Copilot for end customers and the Copilot opportunity for Microsoft partners
- Assessment including current services and capabilities, market analysis, competitor landscape and opportunities within existing customer base
- Copilot value proposition aligned with your overall proposition, including unique selling points, recommended services, suggested positioning and messaging
- Gap analysis to identify steps needed to get you ready to win and deliver Copilot engagements
- Tactical recommendations for operational and go-to-market readiness including implementation roadmap
Get your business and your team ready to market, win and deliver your Copilot proposition, including service / product development, training, operational readiness, go-to-market activities and internal adoption of Copilot.
- Pre-built Microsoft 365 Copilot services which can be tailored to your specific Copilot proposition
- Training and upskilling for your sales and delivery teams
- Operational readiness support including Copilot-specific processes for project delivery, customer support and performance monitoring
- Go-to-market readiness including customer targeting, marketing strategy, messaging and content
- Support for internal ‘customer zero’ deployment and adoption of Copilot
Support for your initial Copilot go-to-market and delivery activities including services to supplement in-house capabilities, support for sales and project scoping, custom Copilot development services, and advice on Microsoft funding and resources.
- Supplement your existing capabilities with specialist support including adoption & change management and data security & optimisation services
- Support for sales activities and project scoping
- Co-delivery model helps your team upskill for future in-house delivery
- Support for custom Copilot development, including agents and Copilot Studio
- Advice on available funding and how to leverage existing Microsoft resources
We develop a differentiated and tailored Copilot proposition for your MSP, supported by recommended go-to-market and readiness activities.
- Engage your team with the MSP Copilot opportunity
- Assessment and due diligence
- Recommendations for Copilot proposition and readiness activities
Practical guidance and support to get your business, team and processes ready to market, win and deliver Copilot engagements.
- Pre-built, customisable Microsoft 365 Copilot service packages
- Operational and go-to-market readiness support
- ‘Customer zero’ Copilot adoption
We work as an extension of your team, to support sales and delivery activities and help embed new Copilot services and processes.
- Specialist services to supplement current skillsets
- Co-delivery model helps upskill your team
- Flexible and modular services
Why Betterworking
Since 2013 we’ve helped dozens of Microsoft partners and customers work better with transformative Microsoft cloud technologies – from the early days of Office 365 and SharePoint Online, to Yammer, Teams and Power Platform, and now Copilot and Generative AI.
We have deep experience working with and supporting the channel, including recent work partnering with a major global distributor to deliver a series of Microsoft-funded Copilot workshops to MSPs and their customers.
Accelerate time to market
We help you move quickly to market, sell and deliver your new Copilot proposition
Maintain focus
Working with a specialist partner means you can stay focused on existing business
Customise and white label
Our services and products are designed to be customised and sold under your brand
Learn as you go
Our philosophy is to provide the tools and processes then ‘teach you how to fish’
You're in control
You manage the customer relationship, backed by non-solicitation and IP protections
Flexible packages
Our services are flexible with no long-term commitments, to fit your evolving requirements
Find out more
To find out how Betterworking can help grow your MSP with Copilot, please complete the form below or schedule a free 30-minute introductory call via the booking form.